Social listening for market intelligence – Business Standard

Posted on September 22, 2014 at 5:10 pm by     

Social listening for market intelligence
Business Standard
Social analytics can help listen and analyse customer interactions about products or services and address customer concerns promptly.

Source: www.business-standard.com

Aptly put, ‘The first and the most critical step in a social analytics initiative is to identify the business goals that the analysis might contribute to.’