market research to understand customer interaction

How To Manage Real-time Customer Interaction While Doing Market Research

Posted on October 20, 2014 at 11:16 am by     

Usually, companies converse with their customers to learn about the market , the requirements and whether the existing product is meeting their wants. But often, it has been observed that the marketers flop at managing real-time conversations, leading to a bad market research.

 

So, here’s what all marketers can do to ensure smooth interaction processes:

 

Ask to-the-point questions

You must ensure that you ask the Right Question. This helps in eliminating misconceptions and saves time. Also, ask interesting yet simple questions so that the customers are interested and engaged at the same time. For example, enquire about their expectations and necessities. This helps you to extract a definitive answer for your product or your marketing strategy.

 

Let customers speak

Letting a customer talk, makes him feel important and at the same time they provide you with credible feedbacks, which can be later utilised while structuring your product. Consumers are a source for suggestions, therefore it is essential for you to keep these doors open so that you can generate rich amount of insight from them.

 

Understand the customer sentiment

The first time you speak to a customer, your prime focus must be on grabbing the customer sentiment right. This enhances the decision making process and helps you to design your product accordingly. This is important because you aren’t pitching a sale but you are trying to provide value along with your product. Your product should be designed in such a way that it benefits the buyers and this level of satisfaction can only be achieved when you have a clear picture of their mind.

 

Read the complete article here.