Here are 10 reasons you need to follow-up with your customers today

Posted on December 16, 2014 at 11:08 am by     

When you start a new business or release a new product, your primary focus is on spreading the word across the market and once that’s done, potential customers pull up their socks to get associated with the new venture. But that is not the end of the story!

Business – Marketing – Customers: these three aspects are interconnected to each other

Business marketing doesn’t really mean to conduct proper market research and presenting your product in the most enticing way possible. In fact, marketing strategies include the fundamentals of preparing a potential lead to buy your product without leaving any second thoughts within their minds.

Following up your customers is the most crucial part of any of your marketing strategies, which most marketers forget. Therefore, I’m here to tell you why is it necessary to follow up with your existing customers or potential leads.

 Here’s a graph which will throw light on the condition of the customers who didn’t experience any kind of follow-ups.


followup with your customers

Therefore, 65% of the customers imbibe a negativity within themselves about the company. No customers will stay with you, if you leave them alone during difficult situations, so it’s time to follow up!


Here are the major 10 reasons, why follow ups are important while dealing with customers:

  1. Customer expectation fulfills, which provide them with more reasons to get your product.

  2. Customers stick to your business for a longer period of time as you are always available.

  3. They remember you for the rest of their lives, for delivering great customer service.

  4. As “follow-up” is the synonym for customer service, hence there’s a high possibility that your brand might spread among other people without even you knowing about it. Hence, easy marketing.

  5. Follow ups make customers feel special and therefore this increases reliability process for the customers.

  6. A regular follow up always gives customers a chance to be heard and engage effectively.

  7. Follow-ups can be a great source to ask customers, “What they want/expect next.”

  8. Customers usually want a medium to get in touch with the company. Therefore, the follow-up system enhances this communication.

  9. A follow-up call is always required after conducting a marketing campaign to the people who called just to enquire. You might just get a lead!

  10. Existing customers receiving follow ups are more likely to go for the new product, than the ones without.

Though there are ample number of advantages of “Follow ups”, but it does matter what kind of processes are you executing in order to retain your customers.

Usually, when we talk about follow ups, we tend to relate to emails or messages. But, can someone tell me what is the possibility that the message or email sent, shall be read at that very point of time? Thus, what I personally feel is, a phone call is the best medium to follow up with your existing customers. The simple idea working behind it is, it isn’t that time consuming and helps in one-on-one conversation, without any delays in providing or receiving information.

But, these existing phone systems do not tell you the names or numbers all by itself. Either you need to take a note or search your phone directories. Hmm…annoying?

To make your follow ups easier at just a click away, MyOperator introduces its Call Management App, wherein all your incoming and missed calls are tracked, with a facility to set reminders for follow ups.

And here is how it works:

It’s simple! Just set reminders and there you go to manage all your scheduled list.

Our main objective is to make communication easier and simple. It is an initiative to maintain an effective communication network with your existing customers, prospective leads and business people within the organization. It is a movement towards managing calls on the go!

Give ‘timely follow-ups’ a chance to increase your business lead conversion.

Call management system: Lets get started