5 tools you should be aware of when you start your own website

Posted on September 8, 2016 at 11:27 am by     

I know you are struggling day and night to see your business reach great heights. Let me tell you that you have taken a step in the right direction by choosing to make your own business website. Now it’s time to optimize its performance to increase sales and hence your revenue.

Good user experience is the key to optimize your website’s performance. The way you structure your website content and design, distinguishes your business from your competitors’. You may offer similar or same services in the market like that of others, but how you navigate your visitors on website to reach you out, counts! Your customers like step-by-step guidance on how to go about purchasing the product. They appreciate it if the website is user friendly and offers support when required.

Here are the 5 tools to help you steal the show:

1. WordPress

Registered your website domain and wondering how to go about designing your website? Do you also suck at coding just like me? Don’t worry! Here is the solution to your problem: WordPress it is! You need not have great coding skills to design your website. With WordPress, making your website has become easier than ever before. There are thousands of layouts and themes to choose from. From publishing blogs to designing beautiful websites, everything is possible with WordPress. According to a recent survey, this tool is used by 59.1% of all the websites whose content management systems we know. This highlights the importance and popularity of this tool for designing websites. It is a content management tool which every businessman planning to design a website should opt for.

2. Google Analytics

Once your website is made, wouldn’t you be interested in knowing its performance? Yes, right? After all, you want to improve the user’s experience on your website to increase conversions. Think how good it would be if you had the data of user’s experience on your website, all at one place! Google Analytics is a tool which helps you with this. It tells you how many people visited your website, how much time did they spend on it and the source where they came from. Using this data, you can prioritize which marketing channels to spend more or less time on, based on the traffic they are driving to your website. Moreover, you can easily analyze the data and strategically make changes to the parts of website which are less visited. With Google Analytics, you get to know the stage at which your prospects are abandoning your product. This will help you chart your customers’ decision journey and understand the needs of the customers at each stage. Hence, you can reallocate your sales and marketing resources in such a way that it impacts the prospect’s decision in a positive way.

3. MyOperator

Planning to display your business phone numbers on your website? It’s high time you switched to a single phone number for your business. MyOperator is a cloud based call management system which provides both toll free and non toll free numbers to businesses. All your business phone numbers can be mapped at the backend of your virtual phone number. So, whenever a customer calls on that number, the call will be forwarded to any of your business phone numbers mapped at the backend depending on the requirement.

MyOperator also helps you optimize on your business calls in the following ways:

  • Call routing: MyOperator routes all your customer calls to the right department thus connecting the customer to the agent who is most qualified to address his query. This increases customer satisfaction.
  • Call tracking: It tracks all the customer calls and gives you detailed reports of the calls missed and received by the agents in your organization. Thus, helping you optimize on your team’s performance.
  • Remarketing: The Remarketing feature of MyOperator enables you to connect with your callers based on their previous interactions with you. This helps in reminding the customers that they need your product and that you are the best in the market for providing the same. This leads to repeat sales. Moreover, with remarketing you can inform your customers about your latest product updates, thus keeping them engaged with your product.

4. Zopim Live Chat

A live chat software for customer support increases the chances of lead conversions. I know you wouldn’t want to miss any such opportunity of converting a prospect into a customer. Zopim Live Chat is one such tool which helps the customers have a better experience on your website. It helps you automate chats. Using this, you can reach out to customers even before they ask a question. For example: if a customer is on the final step of purchasing the product and is facing a problem, then you can reach out to the customer to complete the process, thus converting the prospect into a customer.

5. Pipedrive

Expecting a lot of leads and signups from your business website but wondering how to handle them all? You need not worry! I’ll tell you an easy way to do it. Pipedrive is a CRM which helps you handle leads. Pipedrive’s email integration helps you eliminate inefficiency. It gives you an overview of the number of deals in each stage – deals which are overdue and require immediate attention. It also informs you about the activities scheduled for each day. Thus, you save a lot of time. Since, you get all this at one place, your work becomes much easier. Isn’t it? Moreover, it keeps all your contacts, emails, history of conversations at a single place. So, the next time you call someone about a sales deal you’ve been working on, looking up a price quote from last week’s meeting only takes a click.

With these tools, you’ll definitely optimize your website’s performance which in turn will help your revenue grow by many folds.

Please let us know what you think about these tools by sharing your feedback in the comment section below.